Alacran Labs AI
3 min readJul 6, 2024

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The AI Revolution in Social Media Marketing: How to Adapt and Thrive

AI and social media marketing

Last week, I lost my first client due to AI tools. It was a wake-up call that made me realize how quickly the landscape of social media marketing agencies (SMMA) is changing. Over the past five years, SMMA has been a go-to business model for entrepreneurs looking to start with low capital. But now, with the rapid rise of AI tools like ChatGPT, the game is changing fast.

If you’re an agency owner like me, you might be worried about how these AI tools will affect your business. Will you start losing clients soon? Don’t panic! In this post, I’ll break down how AI is impacting different SMMA services and share three ways you can adapt your business to stay ahead of the curve.

How AI is Shaking Up SMMA Services

1. Copywriting

AI-powered copywriting tools like Copy.ai, ChatGPT, and Jasper are changing the game. These tools can generate decent copy in seconds, potentially reducing the need for multiple copywriters. The key is to have one skilled copywriter who knows how to use these tools effectively and add a human touch to make the content shine.

2. Blog Posts and SEO

AI writing tools can now produce blog posts and SEO content in minutes. While they’re not perfect, they’re getting better every day. The…

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