Amazon Prime Day 2024 Sales Hit Record $14.2 Billion
Wow! Amazon Prime Day 2024 has smashed all sales records! 🤯 This year, U.S. consumers spent a jaw-dropping $14.2 billion over just two days, July 16 and 17, according to Adobe Analytics. But that’s not all. This blog post will walk you through the highlights of this record-breaking event, from the surge in mobile shopping to the rise of Buy Now, Pay Later (BNPL) options. Trust me; you don’t want to miss this.
Record Sales and Year-Over-Year Growth 🛒📈
First off, let’s talk numbers. This year’s $14.2 billion haul marks an 11% increase from last year’s already impressive $12.7 billion total. Day one saw buyers splurge $7.2 billion, up a whopping 11.2% from last year. Not to be outdone, day two followed closely with $7 billion, showing a 10.4% increase year-over-year.
- Day One Sales: $7.2 billion (up 11.2%)
- Day Two Sales: $7 billion (up 10.4%)
The Mobile Shopping Surge 📱🚀
Ready for some more interesting numbers? Shopping on mobile devices skyrocketed by 18%! In fact, nearly half of all purchases — 49.3% to be exact — were made via smartphones. That’s like having a mall in your pocket!
