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Amazon’s AI Chatbot Rufus: Your New Shopping Buddy is Now Live in the US
2 min readJul 14, 2024
Imagine this: You’re scrolling through the Amazon app, trying to find the perfect gift for your tech-savvy friend. You’re lost in the sea of options. But don’t worry, because Amazon’s new AI-powered shopping assistant, Rufus, is here to help! Launched on Friday, July 12, 2024, Rufus is now available to all Amazon customers in the U.S., and it promises to make your shopping experience smoother than ever. Let’s dive into what Rufus can do and how you can start using it right away.
Meet Rufus: Your AI-Powered Shopping Assistant
Rufus is Amazon’s shiny new AI chatbot, designed to assist you with everything from finding a product to offering personalized recommendations. Think of it as your personal shopping genie, ready to grant your every retail wish!
What Can Rufus Do?
- Product Discovery: Having trouble finding that specific item? Just ask Rufus.
- Product Comparisons: Unsure whether to go for the latest iPhone or Samsung Galaxy? Rufus can help you compare.
- Personalized Recommendations: Based on your shopping habits, Rufus will suggest products you might love.
