Can AI Change the Game for Product Placements? Here’s What We Know

Imagine tuning into your favorite show, and suddenly the soda can on the table transforms into the latest trendy beverage in your region. Or picture an influencer’s video on YouTube, showing a product tailored specifically for your tastes, without them even touching the product in reality. Magic? Kind of. This is all thanks to AI-powered Virtual Product Placement (VPP). In this post, we’ll explore how AI is revolutionizing product placements, making them more seamless and personalized than ever.

What is Virtual Product Placement (VPP)?

Not Exactly New

Virtual Product Placement isn’t a fresh-off-the-lab tech. It’s been around for a bit, primarily thanks to advanced video editing software.

• Movies and Shows: You’ve probably seen this technique in your favorite TV shows and music videos since at least 2019.
• Cost Factor: VPP costs can range from $500 to a whopping $750,000, depending on the placement’s prominence and duration.

How Does AI Fit In?

AI Identifies Opportunities

So, where does AI come in? AI steps in to automate and perfect this process.

• Spotting the Right…