Can AI Change the Game for Product Placements? Here’s What We Know

Imagine tuning into your favorite show, and suddenly the soda can on the table transforms into the latest trendy beverage in your region. Or picture an influencer’s video on YouTube, showing a product tailored specifically for your tastes, without them even touching the product in reality. Magic? Kind of. This is all thanks to AI-powered Virtual Product Placement (VPP). In…