Best Buy’s Bold Leap: Holograms, Magenta, and a Tech Playground

Alacran Labs AI
3 min readJul 24, 2024

Ever walked into a Best Buy and felt overwhelmed by all the gadgets? Well, they’re shaking things up big time. Picture this: a holographic helper named Gram, splashes of magenta everywhere, and a whole new vibe that screams “tech playground.” Let’s dive into Best Buy’s exciting makeover.

Best Buy Store

More Than Just a Store

Best Buy’s not just about selling you stuff anymore. They want to be your tech buddy, helping you figure out how cool gadgets can make your life awesome. Their new tagline? “Imagine that.” It’s all about sparking your imagination and showing you what’s possible with tech.

Meet Gram, Your Holographic Guide

The coolest part of this makeover is Gram, a holographic character who’s going to be the face of Best Buy. Imagine walking into a store and chatting with a hologram about the latest phones or smart home devices. It’s like something out of a sci-fi movie, but it’s happening now!

A Splash of Color

Best Buy’s getting a paint job too. They’re keeping their iconic yellow tag but adding magenta, teal, and red to the mix. It’s like they’re saying, “Hey, tech can be fun and colorful!”

Ads That’ll Make You Look Twice

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