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How Generative AI is Reshaping SEO and Marketing Strategies

Alacran Labs AI
3 min readJul 24, 2024

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Hey there, tech enthusiasts! Ever wondered how AI is shaking up the marketing world? Well, buckle up because we’re diving into the exciting realm of generative AI and its impact on SEO and marketing strategies. Trust me, it’s not just sci-fi anymore — it’s happening right now!

AI and Marketing

The AI Revolution in Marketing

Generative AI isn’t just knocking on the door of marketing — it’s already made itself at home. From brainstorming ideas to creating content, AI is changing the game in ways we never imagined. Let’s break it down and see how it’s making waves across different areas of marketing.

Research and Strategy

Remember those long hours spent on market research? AI’s got your back:

  • Startups are using AI to create virtual consumer panels for market research and brand health reports.
  • Tools like Voop are dishing out consumer insights faster than you can say “target audience.”

Creative Development

Writers and designers, don’t panic! AI is here to help, not replace you:

  • AI assists in copywriting and image generation, speeding up the creative process.
  • It’s like having a super-smart…

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