The Ultimate Cold Email System That Generated $100K+ Last Year

Ever wondered how some businesses seem to effortlessly generate leads and sales through cold emailing? Well, you’re in luck. I’m about to reveal a powerful cold email system that’s been a game-changer for my business, bringing in over $100,000 in revenue last year alone.

This isn’t just another theoretical guide — it’s a practical, step-by-step walkthrough of the exact process I use to create high-converting cold email campaigns. The best part? Once set up, it runs almost entirely on autopilot.

The Cold Email Powerhouse: An Overview

Here’s a quick rundown of the tools we’ll be using:

1. LinkedIn Sales Navigator
2. Phantombuster
3. Drop Contact
4. Instantly.ai

Don’t worry if you’re not familiar with all of these — we’ll cover each one in detail.

Step 1: Building Your Lead List with LinkedIn Sales Navigator

LinkedIn Sales Navigator is our starting point. It’s a powerful tool for finding and targeting your ideal prospects. Here’s how to use it effectively:

1. Log into Sales Navigator and create a new search.
2. Use filters like job title, company size, and location to narrow down your target audience.
3. Pro tip: Always select “Posted on LinkedIn” and “Past 30 days” to ensure you’re reaching active users.
4. Aim for searches that yield around 2,500 results — this is the maximum number you can scrape in one go.

Step 2: Scraping Leads with Phantombuster

Phantombuster is a fantastic tool for automating data extraction. Here’s how to use it:

1. Set up a new “Sales Navigator Search Export” phantom.
2. Paste your Sales Navigator search URL.
3. Configure the phantom to run daily, extracting up to 2,500 results.

Step 3: Enriching Data with Drop Contact

Drop Contact helps us find email addresses for our leads. The process is simple:

1. Upload your CSV file from Phantombuster to Drop Contact.
2. Let it work its magic to find and verify email addresses.
3. Download the enriched CSV file.

Step 4: Setting Up Your Cold Email Campaign with Instantly.ai

Instantly.ai is our cold email platform of choice. Here’s how to set it up:

1. Create a new campaign in Instantly.ai.
2. Upload your enriched CSV file.
3. Map the fields (first name, last name, email, company name).
4. Craft your email sequence (more on this below).

Crafting High-Converting Cold Emails

Now for the million-dollar question: what should you actually write in your emails? Here’s a simple yet effective structure I’ve used with great success:

1. Subject Line: Keep it simple and personalized. E.g., “[First Name], quick question about [Company Name]”
2. Opening: Briefly explain how you found them and why you’re reaching out.
3. Value Proposition: Clearly state what you offer and how it can benefit them.
4. Social Proof: Share a quick success story or statistic from a similar client.
5. Call to Action: Make a simple, low-commitment ask like a 15-minute call.

Here’s a template to get you started:

Subject: [First Name], quick question about [Company Name]

Hi [First Name],

I found you on LinkedIn and thought I'd reach out. I'm a [Your Role] specializing in [Your Niche].

I've developed a system that [Specific Benefit, e.g., "generates X sales appointments per month without spending on ads"]. In [Recent Month], I helped [Similar Company] achieve [Specific Result] in just [Timeframe].

Given [Company Name]'s similarities, I'm confident I could deliver comparable or better results for you. There's no risk - I'd even [Low-Risk Offer, e.g., "write one free post"] to demonstrate what I can do.

Would you be open to a 15-minute call to discuss this further?

Thanks for your time,
[Your Name]

Sent from my iPhone

Automating the Entire Process

Want to take this system to the next level? You can automate the entire workflow using a tool like Make.com. Here’s a basic outline of how it could work:

1. Trigger: Schedule to run daily or weekly.
2. Step 1: Pull new Sales Navigator search URLs from a Google Sheet.
3. Step 2: Launch Phantombuster scrape.
4. Step 3: Download results and upload to Drop Contact.
5. Step 4: Retrieve enriched data and add to Instantly.ai campaign.

With this setup, you could potentially add hundreds of fresh, targeted leads to your cold email campaign every single day — all on autopilot!

Wrapping Up

This cold email system has been a game-changer for my business, and I’m confident it can do the same for yours. Remember, the key to success is consistent testing and optimization. Don’t be afraid to experiment with different subject lines, email copy, and follow-up sequences.

Ready to get started? You can sign up for a free Make.com account here to begin automating your cold email workflow. And if you need any help setting this up or want to take your cold email game to the next level, feel free to reach out to us at Alacran Labs.

Happy emailing, and here’s to your success!